The website is easy to navigate and all content is useful and relevant

The important content stands out, which promotes easier navigation

Social media is esthetically pleasing and inviting, with a consistent color scheme

The website reflects the lighthearted and positive tone of the organization

The mission is stated clearly

The organization has a large social media following on Facebook and Instagram

The small text on the website takes away from important content

The website also has an inconsistent font style

Social media is lacking in content and posts

There are a lot of different pages and buttons on the website, so it is difficult to get to the page you desire

There is an insufficient amount of news coverage from the past year available on the website

The organization can invest in building an app to make it easier to donate money and nominate patients

It can partner with similar organizations, either locally or nationally, so multiple foundations can benefit

There is a lot of opportunity to expand social media and the organization's brand

There is a lot of competition with similar and larger organizations

Make-A-Wish foundation serves as the greatest national competitor

Attracting large sponsors may be difficult because of the small size of Fill Your Bucket List Foundation

Sponsors may also be lost to larger and more established foundations

The organization does not working with children